The World’s Leading Online Design School

The People Behind

The Executive Board

The Executive Board oversees and guides the overall direction of the Foundation. The composition of the board reflects our mission to serve both industry and academia.

Donald A. Norman
Donald A. Norman
Director of The Design Lab
La Jolla California United States
Don Norman is Director of the Design Lab at the University of California, San Diego, cofounder of the Nielsen Norman Group, a member of the National Academy of Engineering, IDEO fellow, and former Vice President of Apple. He serves on numerous company and educational advisory boards and boards of directors. He has published 18 books translated into 24 languages including Emotional Design and Design of Everyday Things. He can be found at www.jnd.org.
Daniel Rosenberg
Daniel Rosenberg
Founder of rCDO 211Ʊ (Former Chief Design Officer at Oracle and SAP)
San Jose United States
Daniel Rosenberg is a global 211Ʊ executive with the full range of skills in interaction design, usability metrics, game design and design management. He has dozens of publications in the field and is a frequently requested speaker at 211Ʊ conferences and consultant. During his period as UI Architect for Borland he invented many of the the design patterns still popular in contemporary GUI design. These include the design of the modern programming IDE and the use of "tabs" as an organizing principle for object oriented properties. Books he has contributed to the 211Ʊ field include the text book "Human Factors in Product Design" (Elsevier 1991) as well as chapters in the "Handbook of Human Computer Interaction" (Elsevier 1988), "Coordinating User Interfaces for Consistency" (Academic Press 1989) and "Usability in Practice" (Academic Press 1994). He was a founding editor of ACM's NetWorker magazine and is an active member of the interaction-design.org advisory board. Specialties Global User Experience, Design Management, User Interface Design, Usability Measurement, Design Thinking & 211Ʊ Strategy Consulting
Irene Au
Irene Au
Design Partner at Khosla Ventures
San Francisco United States
Irene is the former head of 211Ʊ and Design at Google. Currently, she is an operating partner at Khosla Ventures, where she works with portfolio companies to make their design great. She is dedicated to raising the strategic value of design and user research through better methods, practices, processes, leadership and quality. Irene does this by building high performing teams, establishing design practices, mentoring and growing the next generation of great designers and directing the design of interfaces and experiences. She drives strategic discussions at the highest levels of companies, focusing first on user needs to inspire product innovation.A lifelong gadget girl and math and science geek, Irene built robots in college and went to graduate school at the University of Illinois at Urbana-Champaign to pursue studies in electrical and computer engineering. There, she found herself surrounded by young men who built technology for the sake of technology; however, Irene’s passion was to build technology inspired by people’s needs directed at solving real problems, so she carved her own path. Through coursework in engineering psychology and human factors, computer science and industrial engineering, she created her own program of study in human-computer interaction (HCI) during a time when studying HCI was unheard of. Irene then went on to be among the first designers with such a background in the consumer Internet space and began her career as an interaction designer at Netscape Communications.After Netscape, Irene joined Yahoo! in 1998, where she established Yahoo’s user experience design practice and led the team for eight years. In 2006, Irene joined Google and led the user experience team there for six years, where she was responsible for design and research for all Google-branded products worldwide. Following Google and prior to joining Khosla Ventures, Irene ran product design at Udacity.Irene also teaches yoga and meditation at Avalon Art and Yoga Center, one of Palo Alto’s oldest and most established yoga studios. She co-chairs the board of trustees at Bowman International School, a K-8 private Montessori school in Palo Alto, Calif.Irene holds a bachelor’s of science degree in electrical and computer engineering from the University of South Carolina Honors College summa cum laude and a master’s of science degree in industrial engineering and human-computer interaction from the University of Illinois, Urbana-Champaign.
Jonas Löwgren
Jonas Löwgren
Professor of Interaction Design at Linköping University
Eksjö Sweden
Jonas Löwgren is an interaction designer, researcher and teacher. Currently employed as professor of interaction and information design at Linköping University, Sweden. Main areas of expertise include collaborative media, interactive visualization and the design theory of digital materials.
Ken Friedman
Ken Friedman
Distinguished Professor of Design at Swinburne University of Technology
Melbourne Australia
Ken Friedman is Research Professor and until recently the Dean of the Faculty of Design at Swinburne University of Technology in Melbourne, Australia. He works at the intersection of three fields: design, management, and art. Friedman works with theory construction and research methodology for design. He also works with design process and design thinking as tools for value creation and economic innovation. In 1990, he created the first course in strategic design in Europe for the Oslo Business School, one of the first such courses in the world. From 1994 to 2009, he was Professor of Leadership and Strategic Design at the Norwegian School of Management, focusing on knowledge economy issues, culture, and leadership. From 2003 to 2009, he held a research appointment at The Danish Design School and the Danish Design Research Center in Copenhagen. Ken Friedman has done research in philosophy of design, doctoral education in design, knowledge management, and philosophy of science. He worked with national design policy in Estonia, Latvia, Lithuania, and Wales, and state design policy in Victoria, Australia. He is active in developing international research networks and conferences for the design research community. He is an editor of the journals Artifact and the Journal of Design Research, and a member of the editorial board of such journals as Design Studies, Design and Culture, and the International Journal of Design. He is a Council Member of the Design Research Society and the Australian Deans of the Built Environment and Design, and has been an officer in both groups. He co-chaired the La Clusaz Conference on Doctoral Education in Design in 2000, the European Academy of Management Conference in 2006, the Design Research Society Conference in 2006, the Cumulus International Conference in 2009, and the Hong Kong Conference on Doctoral Education in Design in 2011, as well as chairing the Victoria Conference on Design Thinking in 2009. Ken Friedman is also a practicing artist and designer active in the international laboratory known as Fluxus. He had his first solo exhibition in New York in 1966. His work is represented in major museums and galleries around the world, including the Museum of Modern Art and the Guggenheim Museum in New York, the Tate Modern in London, the Hood Museum of Art at Dartmouth College, and Stadtsgalerie Stuttgart. The University of Iowa Alternative Traditions in the Contemporary Arts is the official repository of Friedman's papers and research notes. The Silverman Fluxus Collection at the Museum of Modern Art, Archiv Sohm at Stadtsgalerie Stuttgart and the Mandeville Department of Special Collections at the University of California also hold extensive archives on Friedman's work of the 1960s and 1970s.
Michael Arent
Michael Arent
Board Member at Counter Culture Labs (Former Design Director at GE)
Palo Alto CA United States
Michael Arent is a Board Member of Counter Culture Labs (Oakland, CA), and involved in a humanitarian "bio-hacking" project, Open Insulin, to develop open source insulin.From 2013 to 2015, Michael served as the Design Director at GE Software Center of Excellence.Prior to joining GE, Michael was the Vice President of User Experience at SAP Business Objects, a division of SAP focused on analytics and business intelligence software solutions for the global business marketplace. He leads a global team of user experience professionals who conceptualize, design and assure the usability and harmonization of user interfaces and user experiences for a family of analytics and business intelligence products and solutions.Prior to joining SAP Michael managed and led design teams at companies such as Peoplesoft, Adobe, MetaDesign, Sun, and Apple Computer. He has been involved in forward thinking projects including advanced computer technologies exploration, interactive multimedia, interactive TV, broadband connected home, internet-based commerce in addition to enterprise business and analytics software solutions.Michael is co-author of two definitive books on software prototyping, Effective Prototyping for Software Makers and Effective Prototyping with Excel in addition to being the holder of six technology patents granted in the U.S. and internationally.
Bill Buxton
Bill Buxton
Principal Researcher at Microsoft
Toronto Canada
Bill Buxton is an interaction designer and researcher. He is Principal Researcher at Microsoft Research and prior to that, he was Principal of his own Toronto-based boutique design and consulting firm, Buxton Design. Bill is one of the pioneers in computer music, and has played an important role in the development of computer-based tools for film, industrial design, graphics and animation.As a researcher, he has had a long history with Xerox' Palo Alto Research Center and the University of Toronto (where he is still an Associate Professor in the Department of Computer Science, and Visiting Professor at the Knowledge Media Design Institute). During the fall of 2004, he was a lecturer in the Department of Industrial Design at the Ontario College of Art and Design, and during the Spring of 2005, he was a Visiting Scientist at Microsoft Research, Cambridge.From 1994 until December 2002, he was Chief Scientist of Alias|Wavefront, and from 1995, its parent company SGI Inc. In 2001, the Hollywood Reporter named him one of the 10 most influential innovators in Hollywood. In 2002 Time Magazine named him one of the top 5 designers in Canada, and he was elected to the ACM's CHI Academy.

Contributors

Our Contributors are responsible for creating engaging content. These highly regarded professors and industry experts reflect our focus on creating top quality literature on 211Ʊ design.

Laura Klein
Laura Klein
Principal - Users Know and Senior Design Educator - IxDF
Laura fell in love with technology when she saw her first user research session over 20 years ago. Since then, she’s worked as an engineer, user experience designer, and product manager in Silicon Valley for companies of all sizes. Laura has written two books for product managers, designers, and entrepreneurs, Build Better Products (Rosenfeld Media ’16) and 211Ʊ for Lean Startups (O’Reilly Media ’13). She is a frequent speaker at tech conferences, including SXSW, Lean Startup Conference, and Mind the Product. Laura also hosts a podcast with Kate Rutter, called What Is Wrong With 211Ʊ. Laura is currently Principal at Users Know, a 211Ʊ design consultancy, and a Senior Design Educator at Interaction Design Foundation.
Don Norman
Don Norman
Director - Design Lab, University of California, San Diego. Co-Founder, Nielsen Norman Group
Don Norman is a legend in 211Ʊ design. Since the 1960s, he has been at the forefront of human-computer interaction and user-centered design (or human-centered design, as he prefers to call it). His group coined the term “User Experience” while working as vice president of the Advanced Technology Group at Apple in the 1980s. He has a long legacy in academia, for example, at the University of California, San Diego, where he is professor and head of the UCSD Design Lab. He also co-founded the Nielsen Norman Group, a world-renowned design consultancy. He has published the globally best-selling book on design, The Design of Everyday Things, which has become foundational to the field of design.
Steven Hoober
Steven Hoober
President - Design, 4ourth Mobile
Steven Hoober wrote the book on mobile design patterns, and is best known for his ongoing research into how people really use touchscreen phones and tablets. He is a reformed unicorn who was earlier a database analyst and a front-end developer, but has focused on designing for mobile and multi-channel products since 1999. Steven designed the first Google mobile search, the first mobile app store (for Sprint), mobile browsers—including parts of the Samsung browser currently in use. Steven also worked on websites like Weather.com and Lowe's home improvement, as well as apps for companies like Hallmark, US Bank and Cummins diesel. Steven maintains a repository of mobile design and development information including all the content from the O'Reilly book Designing Mobile Interfaces on his 4ourth Mobile website, regularly writes for 211Ʊ Matters magazine, and 211Ʊ Magazine, among other writing and speaking.
Indi Young
Indi Young
Researcher, Author, Speaker and Coach
Indi Young is a freelance researcher who coaches, writes, and teaches about inclusive software strategy. Her work is rooted in the problem space, which she separates completely from any ideation, prototypes, testing, or development. Indi pioneered mental model diagrams and thinking styles to help teams truly pay attention to people, without letting cognitive bias and assumptions creep in. In 2008, her book Mental Models was published, which introduced the problem space research method. Her second book, Practical Empathy, was released in 2015, and she narrated it for Audible in 2016. She also runs a series of advanced online training about the importance of pushing the boundaries of your perspective. Indi began her career as a software engineer and then moved into interaction design. She worked with early tablets, and was one of the founders of Adaptive Path, the pioneering 211Ʊ agency responsible for knowledge sharing via many channels. You can follow Indi on Twitter @indiyoung and access many resources on Medium and her website
Whitney Quesenbery
Whitney Quesenbery
Co-Director, Center for Civic Design
Whitney Quesenbery combines a fascination with people and an obsession to communicate clearly with her goal of applying user research insights to design products where people matter. She has written three books on the subject - A Web for Everyone, Storytelling for User Experience, and Global 211Ʊ: Design and research in a connected world. Through her work, Whitney helps 211Ʊ practitioners keep users in mind throughout the creative process. Whitney is also passionate about civic design. As the co-director of the Center for Civic Design, Whitney works to improve the voter experience and make it easier for more people to participate in elections. Before she was seduced by a little beige computer into software, usability, and interface design, Whitney was a theatrical lighting designer on and off Broadway, learning about storytelling from some of the masters in the industry. Follow Whitney's practical 211Ʊ advice on Twitter @whitneyq.
Wes Bush
Wes Bush
Founder and CEO, Product-Led Institute and Author, Product-Led Growth
Wes Bush is the founder and CEO of Product-Led Institute. He is the bestselling author of Product-Led Growth: How To Build a Product That Sells Itself and is one of the most sought-after product experts in the world. After working for some of the world’s fastest growing companies in the world, today he runs a successful consulting business where he trains teams around the globe how to turn their product into a growth engine. As founder and president of the Product-Led Institute, Wes spends his days teaching SaaS businesses how to flip the traditional sales playbook on its head and build products that sell themselves. Wes holds a Bachelor’s Degree in Global Business and Digital Arts from the University of Waterloo. A respected business consultant, Wes has challenged an entire industry to find a better way to approach SaaS growth.
Talia Wolf
Talia Wolf
Founder, GetUplift
Talia Wolf is a conversion optimization specialist who generates more revenue, leads and sales for her clients using emotional targeting and persuasion. As Founder of GetUplift, Talia and her team provide conversion optimization services for high-growth companies with customer-centric methods and data-driven analysis. Talia has been invited to teach conversion optimization on hundreds of stages such as Google, MozCon, Call To Action Conference, SearchLove, and many more. Recently, Talia was listed as one of the most influential experts in conversion optimization. You can follow Talia's work on her website and connect with her on Twitter.
Morgane Peng
Morgane Peng
Design Director at Societe Generale
Morgane Peng started her career in consulting and finance, where she explained structured investment solutions to diverse clients ranging from agricultural cooperatives in Paris to regional banks in in Hong Kong. She saw a design opportunity in the badly-designed, esoteric software used in financial systems and on the trading floor. In her quest to make enterprise financial management tools more user-friendly, she found a path to becoming a 211Ʊ designer. Today, Morgane is responsible for the design vision and strategy of Societe Generale Corporate & Investment Banking. Working out of the 150-year old banking group's offices in London and Paris, she delivers united and meaningful experiences with her team across Societe Generale products—ranging across start-ups, corporates and financial institutions. Previously, Morgane ventured into various fields such as consulting, financial markets and tech. In her spare time, she’s a gamer at heart and works on an indie video game which was successfully crowdfunded on Kickstarter. You can connect with Morgane on her website and LinkedIn, or follow her on Twitter.
Alan Dix
Alan Dix
Professor, Author and Creativity Expert
Alan Dix is Director of the Computational Foundry at Swansea University, a £31m investment by the University, Welsh Government and European Union to create a place that nurtures fundamental digital research that makes a difference to real lives. Alan has worked in Human–Computer Interaction for more than 35 years, including being co-author of one of the major international textbooks in the area. Alan has also authored numerous articles in topics from the design of menus, to bias in AI and rural technology. His career has included university roles across the UK, dot-com era start-ups, and 8 years working for Talis—an innovative EdTech company. In 2013, he walked 1600 km around Wales as an exploration of technology in the physical and social margins. Alan has been teaching creativity and innovation since the mid 1990s, based on a combination of reflective experience, existing knowledge and novel techniques—notably, the good things about Bad Ideas. Creativity is one of a number of areas which are treated as given: skills you are either born with or not. However, Alan believes that most of us can learn techniques that allow us to achieve things beyond our expectations. As well as creativity, this has included debugging, 'personality prosthesis' and tools for radical digital thinking.
Joshua Seiden
Joshua Seiden
Co-Author of Lean 211Ʊ and Founder of Seiden Consulting
Josh Seiden is a designer, product leader, author and entrepreneur who help clients launch new products and services. Josh has been creating great technology products for more than 25 years. As the Founder of Seiden Consulting, he works with clients as a coach and product leader. Working with both startups and large enterprises, he helps clients define strategy, discover and launch digital products and services, as well as improve the working processes of their teams. Josh is also the Co-founder of Sense & Respond Press, which publishes short, actionable books on Innovation, Digital Transformation and Product management. Earlier, he was a Founder and Principal at Neo, the influential digital product innovation studio. Josh has also spent time on Wall Street, where he was Head of Product Design at Liquidnet, the institutional brokerage network. He got his start in Silicon Valley, where, among other things, he led pioneering interaction design teams at Cooper. He is also a Founder and past President of the Interaction Design Association. Josh is a popular and highly sought-after speaker who appears at conferences around the world. He teaches workshops in Agile and Lean methods for product teams, and you can often find him working with teams and leaders as a coach and mentor. Josh is an award winning author whose recent work has been recognized by Thinkers50 for outstanding work in the field of Innovation. He is the co-author of "Sense and Respond, How Successful Organizations Listen to Customers and Create New Products Continuously" from Harvard Business Press. He is also co-author of "Lean 211Ʊ: Applying Lean Principles to Improve User Experience," available at http://www.leanuxbook.com. His most recent book is "Outcomes Over Output" from S&R Press.
Daniel Rosenberg
Daniel Rosenberg
211Ʊ Professor, Designer, Executive and Early Innovator in HCI
Daniel Rosenberg is the 2019 recipient of the SigCHI Lifetime Practice Award for his combinations of technical and leadership contributions to the field over the past 40+ years. Currently, he is a 211Ʊ consultant and an adjunct professor of HCI at San Jose State University. He serves on the advisory board of the Interaction Design Foundation and edits the “Business of 211Ʊ” Forum in ACM Interactions magazine. Dan invented many of the standard GUI design patterns we use today during the early days of the software industry, when he worked as a User Interface Architect for Ashton-Tate & Borland. These include the first GUI Integrated Development Environment, defining the workspace style 211Ʊ for programming and creative tools. He invented Tabs as a UI mechanism and also designed the first GUI administration 211Ʊ while he was the 211Ʊ VP at Oracle. Over the course of his career, Dan has introduced many 211Ʊ methods that are now common practice. Documented examples include coauthoring the Rapid Prototyping chapter in the first Handbook of HCI (Elsevier 1988). At a CHI1988 special session he introduced the 211Ʊ community to the concept of GUI look and feel as an integral part of corporate branding. During this same period, he coauthored Human Factors in Product Design (Elsevier 1991), the first consumer product focused HF textbook which revolutionized both design education and practice for over a decade. With his upcoming book 211Ʊ Magic Dan shares his cumulative knowledge of IxD science, theory and practice in a comprehensive new method that he hopes will once again propel the whole HCI field to greater success. To learn more about Dan or contact him visit https://rCDO211Ʊ.com
Todd Zaki Warfel
Todd Zaki Warfel
Author, Speaker and Leadership Coach
Todd Zaki Warfel is an author, keynote speaker, and executive leadership coach. Todd has held executive leadership roles at Twitter, Cisco, and Workday, where he learned a lot about building teams, developing purpose-driven leaders, and navigating the seas of change in the tech world. Todd is a leader in the fields of design and usability, and today, he works as an executive coach to help leaders and organizations to grow, innovate, and change to thrive. From his popular talks at universities and design conferences, Todd enjoys a reputation as a great storyteller—and in this Master Class, you can benefit from his skills and experience first-hand. In 2019, Todd published the Design Career Index annual report, the largest independent global study on the impact of executive leadership and career progression ladders on organizational health and maturity. Todd is also known for publishing Prototyping: a practitioner’s guide, which has become part of the core design curriculum for a number of university programs. To get in touch with Todd, you can visit his website.
Greg Nudelman
Greg Nudelman
Principal and Director of 211Ʊ, DesignCaffeine
Greg Nudelman is a 211Ʊ Designer and Product Strategist for Artificial Intelligence applications. For over 20 years, he has helped his clients—including Intuit, Cisco, Oracle, eBay, USAA, Wells Fargo, Safeway, Associated Press, and Groupon—to create a loyal customer following and generate value amounting to hundreds of millions of dollars. An internationally acclaimed design workshop leader and accredited graduate course instructor, Greg has delivered 86 keynotes and workshops in 14 countries. He is also a widely-known author who has published 5 211Ʊ Design books. His latest book, "UI for AI" is slated for release in 2019. Learn more about Greg and his work at http://designcaffeine.com/
Kevin Bethune
Kevin Bethune
Founder, dreams • design + life
Kevin Bethune is the Founder of dreams • design + life, a consultancy that offers design & innovation services using a human-centered approach. Kevin’s 20 year career spans engineering, business and design in equal proportion, positioning him at the cutting edge of design and innovation. Kevin began his career as a mechanical engineer in the nuclear power industry, where he gained deep product experience from projects with over $60 million in commercial impact. After his MBA, he joined Nike, where he drove advanced digital product creation capabilities in Nike’s Global Footwear product engine. Kevin developed a creative foundation through Nike and further studies, after which he helmed design & innovation ventures at two Tier 1 management consulting firms —Booz & Co. and The Boston Consulting Group (BCG). Kevin is widely known from his famous talks at TED, AIGA, Yale University and more. He also writes frequently for publications like Bloomberg, Design.Blog and DesignObserver.
Zoltan Kollin
Zoltan Kollin
Design Principal at IBM
Zoltan Kollin is a 211Ʊ professional who has worked as a 211Ʊ designer, speaker and trainer for over a decade. Currently, Zoltan leads an amazing team that designs video products at IBM. As a 211Ʊ trainer, Zoltan teaches extensively about the field, with a special focus on A/B testing, usability, mobile design and remote user research. Zoltan is also well-known for his talks at various top 211Ʊ conferences including 211Ʊ Alive, 211Ʊ Copenhagen and 211Ʊ Scotland. He is also the co-organizer of Amuse 211Ʊ Conference and was co-author of the popular blog 211Ʊ Myths. When he’s not busy creating great products at IBM or bringing the 211Ʊ community together at events, Zoltan writes about 211Ʊ extensively on Medium.
Frank Spillers
Frank Spillers
CEO at Experience Dynamics
Frank Spillers is the founder of Experience Dynamics, a leading 211Ʊ consulting firm with Fortune 500 clients around the world. For over 20 years, Frank has been an internationally respected speaker, author, Senior 211Ʊ practitioner and 211Ʊ Master Trainer. He is a world expert in improving the design and user experience of websites, web applications, VR/AR and mobile apps and services. A recognized subject matter expert by the U.S. Department of Labor, Frank has also developed new techniques for assessing user needs and user experience, and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. His work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.

Continent Managers

The Continent Managers are responsible for managing the Local Groups on each continent with the help of Country Managers and Local Leaders.

Asia

Europe

Oceania

South America

Country Managers

The Country Managers are responsible for managing the Local Groups in their respective countries. Each operates with the help of the Local Leaders in that country.

Argentina

Australia

Austria

Hannes Robier
Hannes Robier
CEO youspi & Chair World Usability Congress & World 211Ʊ Tour
Graz Austria
Hannes Robier is the founder of the usability and user experience-consulting agency youspi GmbH, as well as organizer of the World Usability Congress. He has worked in the field of User Experience, Customer Experience, Usability and Service Design for more than 10 years, consulting organizations of all sizes and various industries. Hannes earned the Customer Experience Management Certification in the USA in 2007 and was a successful participant in the BETA phase of the Certified Professional for Usability and User Experience (CP211Ʊ) - F (2013) Level of German UPA in 2013. Furthermore, he completed a Design Thinking certification in Los Angeles in 2014. Hannes is a lecturer for usability and user experience and has given speeches at various national and international conferences. Moreover, he is an external lecturer at the University of Applied Sciences in Graz Campus02 and author of „211Ʊ Redefined – Winning and Keeping Customers with Enhanced Usability and User Experience“, a book covering the essentials of usability and user experience published by Springer, as well as two books on personality development.

Bangladesh

Belgium

Brazil

Chile

Colombia

Cyprus

Dominican Republic

France

Germany

Greece

India

Nadeem Khan
Nadeem Khan
Principal Designer -
Mumbai Maharashtra India
I am a User Experience Consultant with 15+ years of Industry Experience, My expertise spans across various roles –to start my career as graphics faculty, graphic designer, web designer, and currently working as User Experience Consultant. I have designed User Interface solutions for variety of technology’s and platforms. I have provided design/ 211Ʊ services for private and non-profit organizations, to new a few such as: UNCDF, UNCTAD, UNOG, UNDP, UNV, UN WOMEN, UNHCR, UNICEF, OCHA, WIPO, Alexion, ACE Software, Apollo DVK, Cholamandalam General Insurance And More… I am passionate about understanding user needs and translating them into design solution. I believe design is a method of solving problem. While designing the user interface my goal is to make the user's interaction as simple and efficient as possible; I craft User Interface using 211Ʊ technique to create a seamless, simple, and useful interaction between a user and a product. I am also Local Leader of IDF and currently part of the IDF Design League as a coach. Improving User Experience, yes that's what I do and it’s my passion :)I believe in evidence based design and my current interest includes: 211Ʊ coaching and training, Cognitive neuroscience, Motivation and People Management & LeadershipUnderstanding how to identify and translate user needs into digital products / applicationsI love international clients and looking forward to helping you! I am ready to accept new challenges about products and services in different industries.

Indonesia

Iran

Ireland

Isle of Man

Italy

Hoang Huynh
Hoang Huynh
Head of Experience and Service Design
Milan Italy Italy
I design strategies and workflows for big companies in order to create the conditions for outstanding experiences to happen. I help companies to create services and products, with both traditional and digital touchpoints, including anything that stands in between, such as wearables and Internet of Things devices.My place is right in the middle of the intersection of Users and Business objectives, and my role is to align designers, developers and stakeholders to a clear and common direction.I do have user research, design thinking, interaction, management and technical skills, but where I really shine is 'connecting dots': experience, strategy and innovation.I do successfully manage and work with medium sized multidisciplinary teams, in very different scenarios B2B and B2C: financial services, e-commerces, public administrations, tourism, smart cities and startups.Personas, Journeys, Blueprints and Mental Models are just means to an end, and my end is to implement the correct concept of service ownership.My current obsession: Organizational Design.

Japan

Jordan

Kazakhstan

Mexico

Mozambique

Nepal

New Zealand

Peru

Sandra Maria Vilchez Cajo
Sandra Maria Vilchez Cajo
Senior 211Ʊ Consultant, Digital strategist and Professor
Lima Peru
Local Leader and Coach of IDF LimaI am Local Leader of IDF and currently part of the IDF Design League as a coach to help more spanish speakers (only) to learn more about this discipline and training in it.I am a Strategic Design Professional, Service Design, Design Thinking and innovation oriented conceptualization of new products and services on the basis and cornerstone, the needs of users and innovation.My experience has allowed me to supplement my knowledge with methodologies such as Design thinking and co-creation that have applied throughout my career I have done work in the areas of information architecture, user research, usability analysis and evaluation Web and digital business consultancy.I participated in creating online strategies to optimize the user experience and enhance business objectives of major institutions, either as part of a team or in charge of a team of design, layout and development and whose success is guaranteed by companies with which I have worked.In parallel, I am dedicated to teaching and mentoring of new 211Ʊ design professionals in one of the most prestigious institutions in Peru. Likewise, I am dedicated to workshops, lectures and courses for both public interested in the topic and companies who want to learn more about this discipline.I edit the same www.bitacoraux.com blog space where I share my experience and my thoughts on 211Ʊ, CX, innovation and digital business.

Portugal

Romania

South Africa

Dereck du Toit
Dereck du Toit
211Ʊ Researcher & Strategist
Garden Route South Africa
I am on a constant quest to contribute to make the planet a better place by developing , expanding and extending 211Ʊ principles and involving all Industries is my passion . The IDF provides a great global platform to achieve this .

Spain

Juan José Elizondo
Juan José Elizondo
Experience Design and Research (211Ʊ/CX/HCI) - IDF Spain Country Manager
Madrid Spain
Enthusiast of usability, accessibility and user experience, as experience designer and Country Manager of Interaction Design Foundation I research and development new models for customer experience and service design, as well as synergies with new models of digital marketing, as a coach of the IDF Design League I help new members to learn more about this discipline and training in it. My knowledge in Product Design, Human Computer Interaction and my background in the social sciences, allows me to make connections between the areas of technology, marketing and business, in order to improve the design of digital products and services.Understanding how to identify and translate user needs into digital products / applicationsLeading strategic projects with work streams that include Stakeholder Interviews, Competitive Audits (business and 211Ʊ) and User Research.Leading and assisting all 211Ʊ related documentation in a visually impressive format, from User Personas, User Journeys, Kano Model and ApplicationWorkflows/Paths, to mental models and interactive wireframes.Keeping abreast of industry developments and new technologiesDesign and evaluate visual human interfaces utilizing user-centered design principles and the last Design Systems like Material Design, Content Strategy or Micro-moments.

Sweden

Taiwan

Turkey

Ukraine

United Kingdom

United States

Venezuela

Vietnam